Skillshop

Licenciado en Administración de empresas con 3 años de experiencia planeando, ejecutando y gestionando campañas digitales en Google Ads y Social Media.

I'm passionate about technology and a senior leader with 20+ years long history of working in the internet industry, focusing on results that drive a business forward through digital technologies. A knowledgeable individual in many different sectors, such as web sites, e-commerce, servers and networks. Actively involved in business analysis, technical recruitment, technical project management, technical team management, technical writing and web consulting, having hands-on experience in software architecting and engineering, coding, and web marketing. An excellent communicator and team player, always eager to learn.

En Optimanova Solutions, me desempeño como Especialista en Marketing Digital, un rol que abarca desde el soporte en IT hasta el análisis estratégico de datos. Graduada con un Máster en Ingeniería Industrial de la Universidad de Las Palmas de Gran Canaria y con formación complementaria en programación y diseño web de la ESM. Mi experiencia se centra en la utilización avanzada de Google Ads junto con Google Analytics 4 y en la elaboración de informes de KPI de rendimiento, lo que permite generar estrategias de marketing digital basadas en datos sólidos. Nuestro equipo trabaja con el compromiso de optimizar la presencia online y la eficiencia operativa, siempre en búsqueda de la excelencia y la innovación.

I help businesses grow web traffic, leads & sales. I've supported the growth story of 30+ brands in software, financial services, automotive, manufacturing & B2B. I enable businesses to translate a vision for online marketing into a coherent digital marketing strategy. I have increased leads from Google Ads & SEO by 600%, increased CTR from email marketing by 27% & increased leads by 60x from inbound marketing. I’ve 10+ years of digital marketing industry experience as a founder, digital marketing strategist & consultant. Every month, I share tips to grow businesses online in #MakingTheSwitchToFounder newsletter & webinar. I am Google Ads search certified, a Hubspot solutions provider & a Semrush certified agency. I hold an MBA (Executive) from AGSM, UNSW.

I am a versatile Digital Marketing Strategist with experience in crafting and executing successful digital marketing campaigns across the music, movie, and multiple brands. My passion lies in boosting online visibility and engagement for brands, leveraging performance media platforms to achieve and often exceed desired outcomes. My strength lies in analyzing campaign data to derive actionable insights, optimizing performance, and driving continuous improvement. I am committed to leveraging data for strategic planning, ROI optimization, and gaining a competitive advantage. When I'm not immersed in the digital marketing world, I enjoy exploring new music and movies, constantly seeking inspiration from the dynamic industries I work with. My goal is to continue driving impactful digital marketing strategies that elevate brands and connect with audiences in meaningful ways.

Just ask!

In my role as an expert in paid marketing, analytics, and e-commerce, I help businesses maximize their digital presence and increase sales. By implementing strategic solutions and using data-driven analysis, I can assist businesses in understanding their target audience and improving their marketing to drive more traffic and conversions on their websites. With my deep understanding of the e-commerce landscape, I can also help businesses optimize their online stores to maximize conversion rates and enhance the customer experience. Let me help your business reach its full potential online.

Hi there! I’m Sheryl Varghese, a passionate and creative Marketing student at Hofstra University’s Zarb School of Business, graduatied with my BBA in Marketing with a minor in International Business in May 2025. I'm also pursuing my MBA in Marketing, set to finish in 2026. I thrive at the intersection of social and digital marketing. From leading influencer campaigns in my Stukent Digital Simternship to orchestrating engaging social media takeovers, I love bringing ideas to life online and, measuring real results. Whether it’s SEO, content planning, or audience engagement. As President former Vice President of Hofstra SheEOs: Women in Business, I’ve developed a strong foundation in leadership, event planning, and community building. My experience also includes content creation, international marketing strategy through, SEO and, hands-on customer service. I’m currently looking for exciting internship or job opportunities where I can combine my creativity, love for the beauty industry, and social media/digital marketing to make a meaningful impact.

Proven leader in account management, marketing strategy, and client success.