Lindsey Wilson

Jul 16, 2013 - Present

I specialise in brand strategy, clarifying competitive positioning through market analysis and strategic frameworks whilst driving measurable business growth via campaign management across EMEA markets – including establishing travel tech brands in the UK. My project management approach delivers rebrands and repositionings in focused engagements, with performance measurement embedded throughout to ensure KPI-driven outcomes. As your embedded partner (distinct from traditional agencies), I serve as a branding or marketing lead, including a fractional service, providing senior stakeholder management, bridging strategic vision and hands-on execution for scaling businesses. My consultancy, Who Why How, was founded on the principle that great marketing should be both strategic and actionable. Key engagements include: Brand positioning for new digital compliance brand, developing tone of voice and content strategy creating pillar-focused content that increased online visibility by 125% overtaking established competitors. Performance management lead for online brand, tracking KPIs, targeting optimised AdWords ROI performance and optimising outcomes through data and analysis Cross-functional collaboration with global brand, working with remote teams, creative and digital development agency, to realign internal marketing function through senior stakeholder management and engagement, succesfully establishing working relationships across three sub-brands. Campaign management with end-to-end execution multichannel marketing to drive established brand through a comprehensive rebrand while maintaining 1-page SERPS, with agency coordination, SEO optimised copywriting, thought leadership and Google Analytics and Search Console What sets my approach apart is the combination of senior-level strategic thinking with practical execution capability. I don't just deliver recommendations - I work alongside teams to implement solutions and build internal capability.