Raissa Bahamonde

I am a dedicated, goal-oriented, and data driven professional. Over the past ten years, I have helped several teams to integrate digital campaigns throughout various platforms. I consider SEO/SEM techniques, content marketing (including website, offsite and social media content), marketing automation, and email strategy important tools for a unified marketing strategy. Another important tool to consider on my experience is data. Creating campaigns based in past campaigns to learn what worked as helped my current increase lead generation in 10%. Throughout my career I have helped companies with a cohesive storytelling. For instance at AGCO, my job was to tell the story about farmer-focused solutions to sustainably feed our world. I helped this company launching a new Smart Farming website focused on offering solutions to the farmer. In my current role at Bentley Systems, I am the responsible for go-to-market, lead generation and nurturing campaigns for Structural and Geotech product lines. I also help to drive demand for your e-commerce site, working in alignment with the Product Marketing Manager.