
I help businesses grow web traffic, leads & sales. I've supported the growth story of 30+ brands in software, financial services, automotive, manufacturing & B2B. I enable businesses to translate a vision for online marketing into a coherent digital marketing strategy. I have increased leads from Google Ads & SEO by 600%, increased CTR from email marketing by 27% & increased leads by 60x from inbound marketing.
I’ve 10+ years of digital marketing industry experience as a founder, digital marketing strategist & consultant. Every month, I share tips to grow businesses online in #MakingTheSwitchToFounder newsletter & webinar. I am Google Ads search certified, a Hubspot solutions provider & a Semrush certified agency. I hold an MBA (Executive) from AGSM, UNSW.
Work Availability
- full-time
Work Experience
Founder and Digital Marketing Director
INNMCO
Apr 1, 2021 - Present
Digital Marketing Strategist
NTT Data
Mar 1, 2010 - Aug 1, 2020
Credentials from
SkillshopJun 13, 2025
Jun 13, 2025