José Antonio Alvarado Guzmán

I am an analytical, detail-oriented, and highly organized problem solver with a proven track record of delivering innovative and impactful solutions. Throughout my career, I have gained expertise in various areas, including process standardization, HR, business plan development, and product management. I excel at prioritizing tactics within a defined product strategy, conducting market research to understand customer needs and trends, and creating product roadmaps that outline key features and enhancements for delivery. My skill set includes writing epics and user stories to communicate value-driven requirements, providing meaningful inputs for UX work, and representing UX opportunities at a high fidelity level. As a leader, I have successfully managed cross-functional teams, inspiring them to work towards a common vision. I am adept at launching new products and features from scratch, while also contributing to copywriting, positioning, and crafting compelling value propositions for the market. Recently, I expanded my professional endeavors by co-founding a digital marketing agency specializing in high-performance digital campaigns. In this role, I oversee the creation, execution, and optimization of paid media strategies that drive measurable results for our clients. This venture has allowed me to apply my analytical and organizational skills to deliver exceptional campaign outcomes while fostering strong client relationships. I am deeply committed to continuous learning and innovation, always seeking fresh approaches to tackle challenges and deliver viable solutions for today’s dynamic landscape.